In this segment we need to answer the value that we will be creating for the audience that would attend the event. What problem or challenge are we solving and or how will we be satisfying our target audience.
What will be the bundle of offering at the event that will appeal to the target audience and howe can we make sure that we can deliver the minimum viable product that will engage the audience.
Which is the audience that we are creating value for the specific event and who are the most important customers that we need to focus on whether it may be attendees or sponsors.
What the the customer archetypes and demographics and how can we be as specific possible for targeting our specific customer segment.
What are the most important costs inherent to our business model.
What are the key resources and what will be the costs attributed.
What will our targeted customer segments pay for attending the event or sponsoring/exhibiting at the event. What will be the revenue model and pricing strategy for these segments.
What are the key resources that will be needed in order to stay true to our core value propositions.
What key resources will we need for our distribution channels, customer relationships and revenue streams.
What key activities do our value propositions require as well as our distribution channels.
What are the key activities that we will need for our customer relationships and revenue streams.
Who are the key partners we have or will need in order to create a successful event. Who will be our key suppliers for creating and producing the event.
What key activities are we acquiring from our partners and what will be the actual activities in which they will perform.
We have a customized cloud based solution to solve all your event problems.
We will help you plan and strategize your event to make sure we have the best chance to succeed.
We will help build the necessary brand and marcoms to then be able to promote the event.
Our cloud based technology platform will be able to handle both online and on-site activity.
Our strategic and advisory event features are listed below:
In this section we need to cover the main value proposition that will engage the targeted event audience.
We will cover the main audiences that have the potential to react and engage with our value proposition.
We will place all the marketing channels that will be utilized to promote the event.
We will list all the major resources, suppliers and activities that will be needed to create the event.
We will outline the estimated cost and revenue streams to calculate the viability of the event.
Based on the customer segment we will decide the ultimate location to create the event.
Our strategic team have conducted many events and understand how best to build a functioning floorplan.
Our team can help prepare and deliver entertainment options for your events target audience.
We will help plan and create the sponsorship packages and documentation needed for your event.
Our team can help plan the schedule and agenda for your event to make sure it is structured correctly.
As we will make sure to build the right financial foundation and infrastructure we can help build the budget.
We have a system to help create ROI Forecasting that is viable and based on metrics that we know work.
Each of our clients choosing our strategic solutions will get their very own event model canvas.
We will utilize the canvas as a way to collaborate together and plan the event in a strategic way.
Once we complete the event business model canvas we will have high level event financial reporting and numbers.